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The Brand Book shows Ash off the screen — the modular kit composed into real things. What stays constant across all of them: the serif wordmark, hand-drawn doodles, high-contrast black-and-white with one warm accent, and generous space.

Posters

  • “Where messy minds come to unwind” — the positioning line as a hero poster, paired with a doodle figure.
  • “Chaos · Mess · Clarity” — a three-poster set, each carrying its matching stage of the doodle sequence.
Overlapping posters titled Chaos, Mess, and Clarity with doodle-flower figures, next to white-line flowers on black

The Chaos · Mess · Clarity poster set, stacked — each stage carries its matching doodle figure.

Merch

  • Tote bags carrying the wordmark and doodles, white on black — the identity at its most confident and simple.
A sheet of hand-drawn flower sketches next to a photo of a person carrying a natural canvas tote printed with the Ash wordmark and a doodle figure

The kit in the world: sketch-sheet doodles beside the tote — wordmark plus one scribble-headed figure on natural canvas.

Invitations

  • “Party! You’re invited to help us celebrate our new digs” — a save-the-date that shows the playful end of the tone range while staying unmistakably Ash.

Environments & components

The book also covers environments (spaces and signage) and reusable layout components for composing branded pieces. These share the same kit of parts — nothing new is invented per surface.

The rule that ties it together

Every application is the same handful of parts recomposed — marks, type, color, illustration, voice. When you make something new: start from those parts, keep it high-contrast and spacious, and let a single doodle moment carry the warmth.
The Brand Book also details Photography and Video / motion direction. Those slides are the canonical reference — see the Brand Book — and can be written up here as dedicated pages when needed.